4 Steps to Start Earning More Referrals (Infographic)

Referrals for any small business are a key to sustainable growth. Have a happy client? You should leverage that to land more clients over time. Create an awesome mobile app for a local restaurant? Use...
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The 10 Most Influential Digital Marketers on Twitter

Which professionals have the biggest influence on discussions about digital marketing on Twitter? And who has the most impactful conversations about the topic? To find out, Onalytica used its Influencer...
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Sales Success Secrets for Your Next Tradeshow

Over the years, I have become a student of marketing. In approximately 2001, I remember being extremely impressed by all the success and huge numbers many of my fellow marketers were experiencing. At times,...
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To Find Your Next Great Business Idea, Narrow Your Focus

When you’re just starting out in business, narrowing your target market can be difficult for fear you’ll be excluding part of your potential customer base. But if you can clearly define a market and...
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How to Start a Business With (Almost) No Money

You’re excited to start a business. Maybe you have an idea, or you’re just fascinated with the idea of launching and growing your own enterprise. You’re willing to take some risks, like leaving your...
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Is fear of offending stifling your creativity? Take the risk for the greater payback

Are you easily offended? Perhaps the more pertinent question is whether your brand avoids causing any offence to any part of society at any time, writes Rachel Barnes, as she introduces the February issue...
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Four Examples of Businesses and Technologies Taking Mobile Marketing to the Next Level

A war is raging for users in the mobile world. Right now, in the digital marketplaces for Apple and Android, users have a choice of 1.5 million and 1.6 million apps, respectively. With such app market...
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Four Email Optimizations That Will Increase Your Click-Through Rates

Today’s email subscriber is thirsting for a value-packed and personalized experience. Companies that are creating such experiences are earning more Web traffic, signups, and referrals than the ones...
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These 7 Mistakes Can Make Your Marketing Automation Investment Worthless

If you’re an entrepreneur, at some point you have to put on your “sales and marketing” hat. All good entrepreneurs are marketers, even if by default. This doesn’t necessarily mean you’re the...
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The Best Months for Retail Email CTRs, Unsubscribes, and Conversions

Consumers are most likely to click through emails sent by retailers in October, and least likely to unsubscribe from email lists in December, according to a recent report from Retention Science. The report...
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